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With the year coming to an end (and what a year it’s been!), we can’t help but feel nostalgic looking back at 2025. From amazing local influencer and brand collabs to unforgettable giveaways and sponsorships, it has been a huge year for Dale Farm and we wanted to take the opportunity to reflect with you all.
Let’s take a look back on the year we’ve had together.
January can be a bit of a bleak month, especially when c
oming down from the Christmas high. That’s why we started off the year with some fantastic giveaways. First of all, we gave away a much sought-after Bored of Lunch cookery book and a slow cooker to make meal prep all the more easier! Next up, we had an amazing ‘Win Your Shop’ competition, giving entrants the opportunity to win a £200 voucher for a retailer of their choice so they could stock up on their groceries and, of course, their favourite Dale Farm products.
We tasked the excellent home cook Ash Desano to create budget-friendly recipes using Dale Farm products and we loved her homemade fakeaway of Chicken Tikka Masala using Dale Farm cream as well as her roasted cauliflower & leek soup.
We also teamed up our former brand ambassador Life Home Loves who whipped up a delightful Winter Spiced Pecan Caramel Cheesecake using Dale Farm Double Cream - the perfect January pick-me-up.
Over on TikTok, you loved our Slow Cooker Butter Chicken Curry using our Double Cream!
We spread the love in February with some themed collaborations and competitions. To celebrate Valentine’s Day, we teamed up with the beautiful Ballyness Resort to give away a free one night stay for two, as well as collaborating with our former Brand Ambassador, Jill Bakes, who created easy Airfryer Chocolate Brownie Love Pots for Two.
To celebrate Pancake Day, we partnered with local influencers, Amy With Her Littles, Anna Crawford, Andrea Carragher and more who baked delicious pancakes with their kids using all the Dale Farm essentials - mainly our Buttermilk! A meal for two was also up for grabs as part of our collaboration with Hollie Berrie Tea Rooms as Pancake Tuesday came extra early.
Kindness Week also landed in February, inspiring us to spread the joy by running a competition to win a visit from the Sukie Mascot, which was graciously won by the Bangor Swifts Junior Soccer Team.
You also loved our Creme Brulee French Toast idea using Dale Farm Custard - the perfect sharing dessert for two!
When we dropped our Hot Cross Bun Pudding recipe in March, we knew it would go down a treat. Gaining over 100K views on TikTok, we combined Dale Farm’s Fresh Custard with hot cross buns and chocolate chips to bring you a truly delicious dessert. The best part is, you can enjoy it year-round. Check the recipe out here to make it yourself.
We also partnered with our former brand ambassador @life.home.loves, who brought all the Easter sweet treat inspo with her mouth-watering layered Mini Egg Chocolate Cake using Dale Farm Fresh Whipping Cream. We’re still dreaming about it!
April began with, you guessed it - April Fools’ Day, which of course inspired some mischief. We teased our ‘new flavour’ of Sukie; Green Matcha, sparking some controversy across social media. Sorry to disappoint, but we’re very happy with our tried and true Sukie flavours - for now!
In April, we also launched our major ‘Eyes on the Prize’ campaign - where Dale Farm Ice Cream buyers had the chance to win a fun family day out at amazing sites across Northern Ireland. These included Jungle NI, Airtastic NI, Armagh Planetarium and Lisnaskea’s Share Village.
But this wasn’t the only big brand collaboration of April! We also teamed up with Ooh and Aah Cookies and Neill’s Flour to give people the chance to win an Easter Feaster Box and The Ultimate Spring Baking Kit.
With the weather starting to heat up in May, the summer recipe content was going strong. We created some delicious, summer-friendly desserts such as a delightful Ice Cream Sundae combining Dale Farm Honeycomb Ice Cream and Mr Tayto’s Sweet and Salty Popcorn - don’t knock it til’ you try it.
With the iconic Balmoral Show also kicking off in May, we partnered with their team to give away free passes to four lucky winners from Northern Ireland. What a treat!
June saw the arrival of our newest Brand Ambassador, Home at Rose Cottage, who has already been incredible - sharing vibrant recipes and heartfelt family content that our community loves.
On the collaboration side, we also teamed up with local influencer, Hello Erin, and the amazing Streamvale Farm to give away a free family pass to one lucky family in Northern Ireland.
We shared lots more summer recipe content, including this wonderful Summer Rhubarb and Custard Eton Mess made with Dale Farm Custard and Whipping Cream - it’s the perfect mix of creamy and sweet.
Being National Ice Cream Month, July was all about ice cream, ice cream, ice cream. Our brand ambassador, Home at Rose Cottage, inspired viewers with a beautiful Dale Farm Ice Cream Bar setup for her son and our Dale Farm Ice Cream Van even had a popup at the Belfast One Summer Cinema at Belfast City Hall, delivering Dale Farm’s signature ice cream to cinema-goers.
We also celebrated the start of summer with a Sukie Summer Sip Kit giveaway - with one lucky winner receiving a range of our classic Sukie drinks as well as a SMEG Blender; the perfect kit for making summer Sukie slushies.
August saw the launch of the Dale Farm Ice Break campaign; that’s our iconic ice cream biscuit sandwiches - if you don’t know, get to know! We took this opportunity to team up with local influencers Catherine Maguire, Gemma Mailey and Vicki Aiken.
Our summer recipe content was also on fire this month (if we do say so ourselves), with the likes of our Orange Sukie Slushie and Polly Pineapple Smoothie - the ideal refreshments to cool down on a hot summer’s day. We can’t wait to make these again this summer!
We grabbed back-to-school season by the horns, working with our brand ambassador, Home at Rose Cottage and influencers, Amy and Eoghan Quigg, who showed followers their children’s favourite after-school snacks - which included Sukie, of course (isn’t that everybody’s favourite?
We also partnered with Stefan Peryagh who took to the streets of Belfast’s student areas to conduct street interviews and taste tests. Our Ice Cream Van even made an appearance to help spread the Ice Break love!
On top of that, we gave away The Ultimate Movie Night Kit, giving entrants in Northern Ireland the chance to win a 4K Mini Projector and stash of Ice Breaks - what more could you possibly need?
October brought more collabs and competitions. We joined forces with Suki Tea to give away the perfect Matcha Tea set, as well as with local influencer, Hello Erin, to give away yet another family pass for Streamvale Farm.
As well as that, we proudly sponsored this year’s annual Pink Run by Cancer Focus NI on its ten-year anniversary, where a record-breaking £170,000 was raised for the charity’s incremental breast cancer support services.
November was busy with preparations for the pantomime, hosted by The Grand Opera House in Belfast and proudly sponsored by Dale Farm. With May McFettridge front and centre, they brought a fantastically funny performance of ‘The Adventures of Pinocchio’, with all the Dale Farm goodies available to purchase - because what’s a trip to the panto without a little snack?
Ahead of opening night, we caught up with May McFetttridge to run a competition in which we gave away five sets of four free tickets to see the Pantomime in December - yep, you heard that right! On top of that, we also gave away a free school trip to one lucky school in Northern Ireland, giving the children the chance to meet the stars of the show, grab an exclusive goodie bag, feast on some Dale Farm Treats and of course, watch the pantomime.
The last month of the year saw November’s competition winners get to enjoy their well-deserved prize with a visit to the iconic Pantomime. If you didn’t get a chance to see it yourself, you’re in luck! The Adventures of Pinocchio is still running at The Grand Opera House in Belfast until Sunday 11th of January. We’d highly encourage you to grab the family and see it for yourself whilst you still can!
It has also been full steam ahead with Christmas, with our brand ambassador Home at Rose Cottage soon to be baking a delicious homemade Pavlova, the perfect post-Christmas Dinner treat, as well as gifting Santa his much-needed homemade cookies and Dale Farm milk on Christmas Eve.
If you’re still looking for Christmas Dessert ideas, we’ve got you covered! Check out our Christmas Dessert series here. From our rich and buttery Chocolate Custard Twists to our light and creamy Bailey’s Affogato, you’re bound to find a recipe that will please the whole family.
All in all, 2025 was an amazing year here at Dale Farm, and we’re eager to see what’s in store for 2026!
